Sunday, April 15, 2007

Post the first

Zenvestor is about creating wealth in a new and different way. Much investment advice is very technical and obsessed with quantitative measures like returns. Much wealth creation advice is close to a scam: buy this information pack, and make a fortune. Usually the fortune is made by the person selling the information pack only.

In my view, any investment strategy which ignores the psychological factors that influence behaviour is doomed to failure. It doesn't matter whether the math shows that a particular strategy will produce a fantastic return: if it requires a lot of regular effort, or needs willpower to execute, it won't work for most people.

And if the people who flit from one get-rich scheme to the next actually took a moment to clarify their goals, and then put their energy into something with meaning for them, they would achieve real wealth, even if it took a bit longer than the unrealistic "overnight success" sold by the dream merchants.

And finally, if you're one of those people who is postponing their investment strategy until they get their debt paid off... paying down debt works best when it's part of your investment strategy. It needs to be a positive goal, not a negative drain on your energy.

So here we go. Join me on a voyage of discovery, as we travel the highways and byways of the world of money. If you've ever felt that it's not a world you feel comfortable in, don't worry: I'll show you that it's not really that hard to understand, and that most of those who pretend it is, either don't understand it themselves, or are trying to rip you off. Together, we'll make it- and have fun doing it too!

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